DRIVING RECORD BREAKING ORGANIC GROWTH THROUGH A DATA DRIVEN CONTENT STRATEGY

THE CHALLENGE

Grow share of voice, increase organic search traffic and first-party data by talking to pet owners through every touchpoint of owning a pet using a data-led, integrated content strategy.

THE STRATEGY

  • Matching search trends and keyword data to Purina’s objectives and audience needs
  • Content topic planning for key identified territories, grouped into themed hubs
  • Sequential content programme to support new puppy and kitten owners
  • Aligning with CRM data to match audience profiling and overlay keyword data

WE ARE NOW LEADING THIS STRATEGY ACROSS ALL 34 EMENA MARKETS

+ 0 %
ORGANIC TRAFFIC* 6.9M NEW USERS
+ 0 %
TOP 3 RANKINGS
+ 0 %
SHARE OF VOICE

What Nestlé Purina had to say

"My thanks to tmwi who have not only helped us reach, but surpass, our targets with outstanding performance this year, but also bring a level of innovative thinking and flexibility in their approach which has really helped us maximise our opportunities."

MARTINA MCHOWAT - BRAND EXPERIENCE LEAD

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